Google Analytics has become the most used analytics solution worldwide for WordPress websites. Knowing what your audience is looking at, what their interests are and how many visitors you receive is important enough to include Google Analytics with your WordPress website.
Many modern free and premium themes include an option for adding your Analytics code so it will be placed automatically in the header or footer of your WordPress website. Although this is very important, you still want to see what is happening on your website and therefore you will need a plugin to make that happen. These are 5 of the best and free Google Analytics plugins available in the WordPress.org catalog.
Google Analyticator
The Google Analyticator plugin will add the necessary Javascript code to enable Google Analytics on your WordPress website. Included with this plugin is a widget which shows the Analytics data on the main dashboard. This plugin has been downloaded over 3.3 million times from the WordPress.org catalog and will help you to monitor the Analytics data.
Thanks to the Google Analyticator plugin there is no need to edit the template codes to begin logging. The plugin adds the Javascript code automatically to your website. There are two widgets included with this plugin: a dashboard widget which will show the Analytics data on the backend and a widget which will show the data on the frontend. Check out the extra features on the plugin website.
Google Analytics by Yoast
The Google Analytics plugin by Yoast is by far the most downloaded Analytics plugin with over 6.7 million downloads from the WordPress.org catalog. The plugin has been developed by Joost de Valk who also developed the famous SEO plugin. This plugin will allow you to track your WordPress website easily so you can stay up to date with the latest Google Analytics data.
The plugin has the simplest setup: just authenticate your Google Analytics, select the website you want to track and you are done. Furthermore there are options to enable demographic and interest reports, allow outbound link and downloads tracking and track internal links.
Google Analytics Dashboard for WP
The Google Analytics Dashboard plugin will use a dashboard widget to display detailed analytics info and statistics about number of visits, visitors, bounce rates, organic searches, pages per visit etc directly on your WordPress dashboard. The plugin will insert the latest tracking code in every page on your WordPress website. The plugin has been downloaded over 1.3 million times from the WordPress.org catalog.
The dashboard widget can show more information which can all be setup in the settings page. You can choose to display the real-time visitors, real-time sources and display the top 24 pages or referrers and searches. There are settings to add statistics in Pie Charts, maps of the world and normal statistics on backend and frontend. Check out all the features on the plugin page.
BestWebSoft Google Analytics
The BestWebSoft Google Analytics plugin allows you to retrieve basic stats from Google Analytics and will add the necessary tracking code to your WordPress website. The plugin will establish a connection with Google Analytics which allows you to show basic information in tables or line charts in the settings area in the admin dashboard.
There are many data you can choose to display amongst them total number of visitors, visits, bounce-rate, average visit duration, total number of page views etc.
NK Google Analytics
If you need Google Analytics on your WordPress website and don’t want to add the code yourself, this plugin can help you. NK Google Analytics will add the necessary Javascript code to your websites to enable Google Analytics to start tracking your website.
The plugin supports Classic, Universal and Remarketing Google Analytics tracking codes and inserts them in the header of footer from your WordPress website. There is no tracking for admin users who are logged-in. Setup of the NK Google Analytics plugin is simple and easy by just adding your Google Analytics ID and click “Save changes”.
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